Added: Daphnie Loyd - Date: 17.10.2021 18:54 - Views: 14392 - Clicks: 9025
OK Go- Needing Getting. It hits you in the face with its half-car, half-robot contraption which softly tinkles out the opening bars of the song and then proceeds to skid through the dramatic desert setting, smashing out chords on over guitars. The shots of the car from the outside contrast with several close ups of the band from a camera mounted on the dashboard to prove that, yes, they really are singing along as they drive and, yes, that is singer Damian at the wheel — he took stunt driving lessons in the run up to filming so there was no need for doubles.
The video took four months of planning and four days of shooting to complete. There were over instruments and a meticulously planned map to indicate which part of the track corresponded to which section of the song. As the video plays out you cannot help but marvel at how it was put together and nobody can deny that it is a magnificent feat of engineering. However, so taken aback by the beautiful miracle of it all, you forget that what you are watching is part innovative music video part slick commercial move on the part of Chevrolet — the sponsors of the project.
Chevrolet aided with the production of the video and the musical car which Damian drives is a Chevy Sonic. When you consider that the video has been cut to a shorter version to be used in a Chevy advert which aired for the first time during the Super Bowl when most of America are glued to their screens it seems more likely to be the latter. Whether this video is more about the car or the band is up for debate but what is certain is that visual media plays a major role in modern society and maybe it does not really matter that everything is getting mixed up.
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OK Go - Needing / Getting Lyrics